Can A Moron In A Hurry Tell The Difference Between Amazon.com And A Social Activist Website?

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Can A Moron In A Hurry Tell The Difference Between Amazon.com And A Social Activist Website?

April 22nd, 2009

Thanks to Chris Maresca for sending in the story that Amazon.com is trying to block the trademark registration of a "social collaboration" website called Amazee. As the Register notes:

Amazon.com is an immensely popular online storefront that sells everything from books and groceries to virtual timeshares of its extensive data center infrastructure.

Amazee is a Switzerland-based, social "collaboration website" made for social activists and protestors to organize, promote, and fund their public uprisings and Earth-saving efforts.

Those seem quite a bit different, don't they? It seems unlikely one would confuse Amazee (who says it's name is derived from "amazing," rather than a South American river...) with the world's largest online retailer. Who knows if there's more behind this, but it seems like yet another case of overly aggressive attempts to defend a trademark that only serve to waste time, effort and money from organizations.

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