Brian Solis has a post at TechCrunch today that details his interpretation of the SEC recommendation to allow corporate disclosure through company web sites. The SEC recommends that they:
"provide additional guidance and greater certainty on how companies can use their web sites to provide information to investors in compliance with the federal securities laws, particularly with respect to the Securities Exchange Act of 1934."
The recommendation may, as Solis claims, be due in part to Sun CEO Jonathan Schwartz lobbying the SEC to allow companies to change how they disclose information. Solis, founder of a PR and New Media agency, is all for the change, feeling that moving from wire service to a multimedia "Social Media Release" will help both companies as well as investors and reporters.
However, I noted yesterday that many companies are still learning how to use social media to communicate with the public. While the SEC recommendation may be welcomed by public relations reps, will this frighten some companies back to a model of no communication outside of official channels? And will the SEC policy that results delineate an official company blog as separate from employee blogs created under the company name?
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